About
Meet the Team
Driven by our Values, Mission, and Vision.
Committed to each other's growth and each client's maximum success.

Founder & CEO
Saeed Rouhani
Bringing over two decades of experience in entrepreneurship, management and marketing, Saeed is passionate about building a strong and united team capable of rising to any occasion together. He also enjoys creating win-win relationships with clients and helping their companies grow into market leading brands.
He studied Computer Science and Philosophy and holds an Honours BA from the University of Toronto (with high distinction).
He enjoys serious fitness challenges (Spartan Beast, Spartan Trifecta Weekend and Hyrox finisher), strength training, sports, music, books, and cooking.

Financial Advisor
Rehan Kamal
Rehan is a seasoned professional accountant (CPA) with over two decades of experience in financial decision-making and performance reporting at top global brands such as SEGRO, Microsoft, British Airways, and Shell.
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He holds a BA in Accounting and Management from the University of Essex.
He enjoys soccer, playing music, and CrossFit.​
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Web Designer & Developer
Lubin Louis
With over a decade of experience in creative design and brand development, Lubin specializes in crafting thoughtful digital experiences that bring stories to life.
He’s passionate about building bold visual identities and helping brands connect with their audiences through intuitive, impactful design. At Ascendant Arrow, he builds world class websites and helps improve existing ones.
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He studied Design and has led cross-functional teams on campaigns for national and global brands across a variety of industries, from telecom to lifestyle and beyond.
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​Outside of work, he enjoys riding motorcycles, training in Muay Thai, snowboarding in the winter, and exploring Ontario’s backroads and hidden gems.

Sales Consultant
Andrew Leblanc
With a decade of experience running a heavy equipment repair business, Andrew brings a strong service mindset to helping like-minded companies discover Ascendant Arrow’s game-changing, results-driven marketing approach.
His entrepreneurial and teaching background (at Fleming College), friendly personality and genuine care for people make him a trusted advisor.
Outside of work, he enjoys riding his motorcycle on the open road. And spending quality time with his wife and three children.
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SEO Specialist & Researcher
Valerie Ayieko
With over a decade of experience providing global companies with sales and marketing support, Valerie enjoys delivering data-driven organic traffic growth to increase leads and sales for our clients.
She is completing a BA in International Studies from the University of Nairobi.
She enjoys outdoor activities, canyon hiking (climbed Mt Kenya, Africa's second tallest), live music, and traveling.​​​​​​​
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Digital Marketing Strategist
Blake Mitchell
A Toronto-based marketing professional specializing in National, Enterprise, and Local SEO, Blake is a UBC English Lit major turned digital strategist.
He simplifies SEO and other digital marketing channels with clear, actionable insights, helping Ascendant Arrow drive traffic, leads, and revenue for our clients.
He is passionate about strategic planning, automation, and data-driven growth by using top industry tools to deliver results.
When not optimizing for rankings, he’s keeping up with SEO trends, lifting weights, or rewatching The Office.
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Values
​Our company is navigated like a ship across the seas by the guiding light of our core values:
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Courage & Humility
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Adventure & Determination
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Integrity & Accountability
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Commitment & Focus
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Precision & Excellence
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Planning & Measurement
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Communication & Punctuality
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Learning & Adaptability
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Above all: we live by the Golden Rule and bring a win-win intention to all business relationships.

Mission
To equip visionary companies in select industries with brand building strategies and reliable ROI-driven marketing systems (primarily SEO-based) that drive positive reputation, market ascendancy and financial strength in any economic condition.


Vision
Our strong team, deep knowledge base and time-tested systems provide the means for ambitious clients to achieve stronger brand awareness, lead generation and market positioning, resulting in higher performing and more resilient companies.