About
Meet the Team
Driven by our Values, Mission, and Vision.
Committed to each other's growth and each client's maximum success.

Founder & CEO
Saeed Rouhani
Bringing over two decades of experience in entrepreneurship, management and marketing, Saeed is passionate about building a strong and united team capable of rising to any occasion together. He also enjoys creating win-win relationships with clients and helping their companies grow into market leading brands.
He studied Computer Science and Philosophy and holds an Honours BA from the University of Toronto (with high distinction).
He enjoys serious fitness challenges (Spartan Beast, Spartan Trifecta Weekend and Hyrox finisher), strength training, sports, music, books, and cooking.

SEO & CRO Specialist
Valerie Ayieko
With over a decade of experience providing global companies with sales and marketing support, Valerie enjoys delivering data-driven organic traffic growth to increase leads and sales for our clients.
She is completing a BA in International Studies from the University of Nairobi.
She enjoys outdoor activities, canyon hiking (climbed Mt Kenya, Africa's second tallest), live music, and traveling.

Social & Email Marketing Specialist
Matthew M. Santos
Matthew specializes in social media marketing and content strategy, with a passion for creating content for our clients that connects with audiences in meaningful ways. He has spent years developing engaging campaigns across different content formats, helping brands strengthen their online presence through creative and audience-focused storytelling.
He graduated with a Bachelor of Science in Economics and Public Policy from San Beda University. His background has given him strong analytical and strategic thinking skills, allowing him to create marketing campaigns that are not only creative but also guided by data and consumer insights.
Outside of work, he plays video games professionally, enjoys strength training, listens to music, and loves cooking.

Finance Coordinator
Rehan Kamal
Rehan is a seasoned professional accountant (CPA) with over two decades of experience in financial decision-making and performance reporting at top global brands such as SEGRO, Microsoft, British Airways, and Shell.
He holds a BA in Accounting and Management from the University of Essex.
He enjoys soccer, playing music, and CrossFit.

Executive Assistant
Angela M. Arguelles
Angela specializes in administrative and business operations support for the agency. She is passionate about helping Ascendant Arrow stay organized, efficient, and productive. She is focused on reliability, systems and being detail oriented.
She graduated with a Bachelor of Science in Hospitality Management from the University of Saint La Salle.
Outside of work, she enjoys spending time with her family, going to the beach, taking road trips, and exploring nature.

Values
Our company is navigated like a ship across the seas by the guiding light of our core values:
-
Courage & Humility
-
Focus & Determination
-
Integrity & Accountability
-
Commitment & Excellence
-
Precision & Accuracy
-
Planning & Measurement
-
Communication & Punctuality
-
Learning & Adaptability
Above all: we live by the Golden Rule and bring a win-win intention to all business relationships.

Mission
To equip visionary companies in select industries with brand building strategies and reliable ROI-driven marketing systems (primarily SEO-based) that drive positive reputation, market ascendancy and financial strength in any economic condition.


Vision
Our strong team, deep knowledge base and time-tested systems provide the means for ambitious clients to achieve stronger brand awareness, lead generation and market positioning, resulting in higher performing and more resilient companies.
